BUILDING IN PUBLIC4 min read

Why we are our own first customer.

A practical reason to start with SEO agents: the website that introduces them also needs their work.

An article from 2bcome. Opinion pieces are arguments, not product claims; build notes describe what we are learning while we work.

The first job is already waiting

We started this project because we wanted to learn how to build useful agents together. That is a better learning problem when there is real work waiting for the result.

A website offering agent teams gives us that problem immediately. Somebody has to research the audience, explain the product, create useful pages, maintain the site, and evaluate whether the work helped.

Instead of inventing a test environment, we can start with 2bcome.ai.

SEO is the starting point, not the whole ambition

The bigger idea is a company where agents do more of the routine work and humans improve the systems that guide them.

That is too broad to treat as the first release. Our proposed starting team has three roles: an SEO Agent to choose the next useful action, a Content Agent to prepare the page, and a Web Agent to implement a tested change.

Keeping the first scope narrow gives us a better chance of understanding mistakes instead of hiding them inside a complicated system.

Fix the workflow, not only the output

When an agent writes an unsupported claim, deleting the claim is necessary. It is not the complete fix.

We also want to ask why it got through. Was the source material missing? Did the brief encourage overclaiming? Was there no factual review? Did the publishing tool accept an unapproved draft?

The lesson belongs in the instructions, tools, checks, or permissions, so the next task has a better chance of going well.

Keep the evidence separate from the story

A product demo is not an experiment result. A clean activity log is not proof that the work helped. A page going live does not establish that an agent caused a later change in traffic.

The plan is to publish the method, starting point, intervention, and observed outcome. Until that data exists, our experiment pages say exactly that: planned, with no results yet.

We think that is a more useful starting point than creating a polished success story before running the first test.

What this website already is

This site is the place to explain the product direction, share the operating principles, and invite practical first-use cases.

It is not a launched autonomous workforce. The sample workflow is a browser demo. The integration pages describe a roadmap. The first experiments still need to be run.

See the first experiment plan and explore the Organic Growth Team.