Question
Define what you need to understand about the market.
WORKFLOW / RESEARCH COMPETITORS
A useful competitor brief should help you see what is missing from your explanation, not become a blueprint for duplicating someone else.
THE PROPOSED WORKFLOW
Define what you need to understand about the market.
Read approved public pages and preserve source references.
Separate stated features, evidence, and inferred positioning.
Use the findings to sharpen your own useful and supportable message.
THE SPECIALISTS
Availability varies by role. The first release is focused on SEO, Content, and Web.
A research specialist that organizes public information into source-linked briefs for the rest of the team.
A search-focused specialist that turns site and performance data into a prioritized plan, then coordinates the next change.
A writing specialist for researched drafts, clearer explanations, and focused improvements to existing content.
Keep research bounded and source-linked. Do not infer private performance or copy another company's claims as your own.
START SMALL. BUILD FROM THERE.
Tell us what needs doing. We will start with a goal, a boundary, and a way to judge the result.
BEFORE THE FIRST WORKFLOW
The proposed brief records the sources, the relevant observations, gaps in the evidence, and a recommendation for an original next step. It should not present guesses as measured demand.
Not without an identified data source and a clear explanation of its limitations. Estimates should remain labeled as estimates.